Memora comes from the Latin root meaning “to remember.” It reflects how we approach travel planning—connecting the details, preferences, and experiences that ultimately shape trips meant to be remembered long after you return home.
What's in a name?
ABOUT MEMORA
Why work with us?
Based in the Bay Area, founders Dainee Ross and Liz Voelker share a passion for people, thoughtful planning, and travel as a way to create meaningful experiences. Together, they’ve explored 40+ countries across six continents and bring years of hands-on travel planning experience, supported by over 20 years of combined work building trusted client relationships. This perspective shapes Memora’s calm, intentional approach to designing trips around the world.
Through invitation-only affiliations with Virtuoso and Departure Lounge, they extend preferred access, exclusive benefits, and trusted on-the-ground support at exceptional hotels worldwide—resulting in a highly personal, elevated planning experience and trips that are simply better with Memora.
Dainee
Liz
Dainee (L) and Liz (R), founders of Memora.
Common questions, answered.
DAINEE
UNPACK OR LIVE OUT OF YOUR SUITCASE?
Live out of my suitcase—I swear by packing cubes to stay organized.
EARLY RISER OR NIGHT OWL?
Morning gal all the way—I love a 5am wakeup. A quiet morning with a cup of tea is my favorite part of the day.
SOMETHING SURPRISING ABOUT ME...
Clients get spreadsheets and itineraries. My own trips? Organized chaos… booked at the eleventh hour. But efficiency is my greatest skill, so it all works out.
LAST 3 PLACES I STAYED...
Montage Big Sky, Gleneagles Scotland, Rosewood Baha Mar
BEST TRIP EVER & WHY
Mallorca with my husband for our 10 year anniversary. Maybe it was the timing of the trip—post-Covid, post infant life—but it was the perfect time to get away as a couple and celebrate our marriage. The mix of Belmond La Residencia + Cap Rocat was a dream.
UNPACK OR LIVE OUT OF YOUR SUITCASE?
Unpack! It’s the first thing I do. It immediately makes me feel settled wherever I am.
EARLY RISER OR NIGHT OWL?
I’m the night owl... a bit of yin and yang! Powered by coffee
(even in the afternoon) and unfazed by time zones.
SOMETHING SURPRISING ABOUT ME...
Before Memora, I founded a holiday home décor company that even had a moment on Shark Tank. Whether at home or on the road, creating memorable experiences has always been my passion!
LAST 3 PLACES I STAYED...
Corinthia London, Rosewood Little Dix Bay, Under Canvas
BEST TRIP EVER & WHY
LIZ
Kenya, without question. From the landscapes and wildlife to the people and the *coffee*, it’s unforgettable—and staying at Giraffe Manor truly felt like a dream. We went before kids, and it’s at the top of my list to return to as a family.
Virtuoso
Virtuoso is the leader in the luxury travel market. Through our membership with Virtuoso, we have inside access to 2,200 of the world’s best companies such as hotels, cruise lines, tour operators, and MORE!
Hotels
Auberge Collection, Belmond Bellini Club, Dorchester Diamond Club, Firmdale Hotels, Four Seasons Preferred Partner, Hyatt Privé, IHG, Mandarin Oriental Fan Club, Marriott Stars, Leading Hotels of the World, Oetker Hotels Pearl Partner, One&Only Resorts, Relais & Chateau Preferred Partner, Rocco Forte Knights, Rosewood Elite, SLH, and MORE!
Cruises
AMA Waterways, Explora Journeys, Ritz Carlton Yacht, Seabourn, Quark, Viking, and MORE!
Memora works closely with many of the world’s leading hotels and hospitality brands. Through trusted relationships and preferred partnerships, our clients receive priority service, added amenities, and thoughtful recognition—along with a level of care and personalization that extends beyond the reservation.
